Premier Redford's Comments
Call of the Land
Edmonton Journal December 5, 2012
News Release December 5, 2012
Media Program Backgrounder
Media Launch Agenda - Dec. 5, 2012
Lori Ell, Chair of the Alberta Food Processors, Premier Alison Redford and Dave Rodych, Vice President, Canada Safeway
Alberta Premier Alison Redford, the Alberta Food Processors Association
and Canada Safeway officially launched the "BUY ALBERTA" program in
Safeway stores December 5, 2012. Over 1,800 products in Safeway stores across
Alberta will be highlighted through "BUY ALBERTA" signs throughout the
86 grocery and 10 liquor stores. Thank you Safeway customers for
supporting locally grown and locally processed Alberta Foods!
Buy Alberta Launch from waughwaugh on Vimeo.
December 5, 2012 played host to the launch of a new campaign called BUY ALBERTA. A collaboration between The Alberta Food Processors Association, Safeway Canada, and The Government of Alberta, this campaign's key goal is to promote the purchasing and consumption of Alberta products in Safeway stores. To do so, labeling has been added to 1800 items within Safeway stores, that allows shoppers to easily identify which products are made in Alberta. This video captures the campaign launch which was held in the Kinnikinnicks Factory (one of North Americas largest gluten free producers and based out of Edmonton, AB).